Welcome!

Hi, I'm Isabelle, but I like to go by Ellie, and I'm about to make you care about a golf tournament, a soccer match, or a 220mph left turn, whichever comes first. 

Marketing, fan engagement, and storytelling for teams and brands who want fans to stop scrolling, show up on gameday, and actually feel something about the team they're cheering for. I'm finishing my senior year, building a career in sports marketing one gameday and one campaign at a time, and plotting my way toward motorsports — most likely with a race replay playing in the background instead of my homework.

I got into sports marketing by accident and stayed on purpose. Two years at Xavier Athletics, a couple of weeks inside the LPGA's media operation, and a lot of Saturdays spent in mascot costumes and press boxes taught me the same thing over and over: the best sports content doesn't just report what happened; it makes you wish you'd been there. That's the stuff I want to keep making; for a team, a league, a brand, whatever gets me closer to a paddock.